A relatively new car rental company, Fox Rent A Car was founded in 1989 and has its headquarters in California. The company is focused on providing value-oriented services to its customers and has its eyes on a younger customer base. Fox Rent A Car has recently announced that it will rent cars to 20 year olds, which differs from most car rental companies who will only rent to customers 21 years old or older.
Currently, Fox Rent A Car has 13 airport locations, with most of them in major cities throughout California. Other airport locations are in Arizona, Washington, Utah, and Nevada.
The small car rental company has a rewards program (aptly named the Fox Reward Program) that gives members 4 points for every dollar that they spend. Customers can sign up for the reward program by signing up on their website. Points earned can go to SuperCertificates, which are gift certificates from various stores, restaurants, airlines, hotels, spas, and more. Points can also go to FoxBucks, which can pay for future rentals with Fox Rent A Car. The Fox Reward Program announced that they had over 300,000 members as of May 2010
Fox Rent A Car has joined the social network in its attempts to market its company through discounts and special on its Facebook page (http://www.facebook.com/FoxRentACar?sk=app_4949752878) and travel tips on its blog at http://www.foxrentacarblog.com/. You can even reserve car rentals and check rates on their Facebook page.
Maintaining their youth-oriented image, Fox Rent A Car also aims to be environmentally friendly. They advertise Earth Day events on their blog and provide a 15% off on hybrid car rentals on Earth Day.
Another unique aspect to Fox Rent A Car is their independence. Through company buy-outs and countless business transactions, many car rental companies are aligned with each other through the same parent company. Fox Rent A Car has maintained its independence ever since its beginnings in 1989 and offers new rental cars at lower prices than its competitors. The company attributes its low costs to its slow-growth strategy and low overhead. Despite long waits and few locations, budget-minded customers can really get what they desire from Fox Rent A Car – highly affordable car rentals. As a bonus, Fox Rent A Car’s fleet includes the latest models that are spotless and new, making their cars preferable over bigger car rental companies. Due to Fox Rent A Car’s efforts to keep their prices low, Entrepreneur magazine awarded them the Best Rental-Car Value as a part of their annual value award winners.
Fox Rent A Car has its eye on the East Coast market, especially Florida. Given its recent gains in its rewards program’s membership numbers and the recent award, the future seems bright for the new discount car rental company. In November 2010, they announced a new affiliate program and hopes to acquire other car rental companies as affiliates with the help of Jeff Wedemire, who will manage the affiliate program.